Description: We believe a "home" extends beyond just four walls and a roof, and into the neighborhood you place your roots in. With that in mind, the Neighborhoods team built a real estate responsive website focused on finding the best possible neighborhoods and homes for our users, using usability testing, surveys, prototypes and A/B testing.
Process: I was approached to run testing and research for the recently launched Neighborhoods.com website. As the first iteration was already live, I was able to collect user feedback from Google Analytics, in-person interviews, surveys, and usability testing to create a long list of suggestions and future enhancements. Since that initial dive, we run weekly tests, talk to users quarterly and implement other research tools - all while redesigning the site's core features and, most importantly, learning about our users and their motivations throughout the entire, complicated home-buying process. View an artifact of some of our earliest testing.
Involvement: As lead UX designer, I implemented the company's first "full-funnel" testing and research strategy, manage A/B testing for multiple products, provide ongoing employee education about user-centric design, run "user learning" sessions with other team leads, and of course, analyze our current products and propose (and flow & wireframe) enhancements and future products.