Hi there, my name's Danny Zagorski. I'm a product thinker and design leader.

And I make things.

Couldn’t help myself, I had to include the classic Post It Wall.

Director of Product Design

I’ve designed and led products across nearly every medium, and currently, I lead the Product Design and Research teams at Vivid Seats.

Lead, coach, and build. My current team incorporates hands-on user research, design, and development of prototypes, and impact measurement for 16+ unique products, across B2C, B2B, and internal tools. I like to hop into the details of projects, supporting the designers as well as structuring an org of trust and safety where the design team can influence and inspire senior leaders and stakeholders.

I’ve built Fortune 500 apps and sites, helped bring to market 0-1 products for startups and corporate stakeholders, owned the P&L for businesses, and have helped scale products 10x while wearing various hats.

Impactful Teams

Beyond product design, I create work environments centered around business impact, but enabled by deep understanding of the customer. 

My teams have owned roadmap prioritization, which led to 30% conversion increases at massive scale on VividSeats.com, 0-1 market building, and global research initiatives on profitability, pricing, and acquisition channels.

I've also helped organize UX and brewing events between multiple agencies, competed and won Employee Hackathons, set up an Employee Hall of Fame, and was editor of an internal newsletter. 

Business Leader

In addition to owning the Product design and Research teams for Vivid Seats, I own and manage various brands and businesses.

Tickets.com is a owned property of Vivid Seats, for which I own the $30mm P&L. I was responsible for everything with the product, from bringing the product to market and finding profitability at scale, to staffing.

I also started up a service to help small-business guides connect with fishermen on HeadwaterGuides.com, own/manage rental properties, and worked with tea suppliers in China, was a band promoter in Australia, and am passionate about all things DIY.