Featured Work
A comprehensive collection of projects that showcase my approach to solving complex design challenges and delivering measurable business impact across various industries and scales.
Featured Case Study
International Web Funnel Redesign
Led cross-functional UX initiative to redesign end-to-end conversion funnel, proving embedded design could deliver billion-dollar business impact through human-centered design and A/B experimentation.
The Challenge
Web funnel hadn't been redesigned in years, competitors shipping faster experiences, conversion lagging with 80% drop-off at account creation
My Role
Senior Manager of UX (Head of Product Design)
Key Impact Metrics
+30% Web Conversion$1B+ Annual GOV40+ Experiments+60% CTR to PDPs