Professional Journey
From UX designer to business leader, I've built my career on driving measurable impact through design, mentorship, and strategic thinking across startups and scale-ups.
Senior Manager of UX
Lead B2B and consumer product design strategy for 12 global squads, driving measurable business outcomes for 600M+ users. Head of design & research, reporting to CPO.
📈Key Achievements
- Manage and mentor 10+ designers & researchers
- Embedded UX into squads, enabling +30% conversion lift and +550% paid ad CTR increase
- Built remote-first collaboration practices and scaled analytics, research, and A/B testing capabilities
- Led in-house R&D squad from 0-to-1 on 3 new products
Business Lead
Founded and scaled a new business line to a $40M+ annualized gross order value run rate. Own business strategy, operations, P&L, and team resourcing.
📈Key Achievements
- Built new business from concept to $40M+ run rate
- Led cross-functional teams through growth from concept to launch
- Own full P&L responsibility and strategic direction
Director of Product Design
Directed UX for 10+ product teams, aligning design craft with business outcomes. Partnered with leadership to define long-term UX vision and guide product strategy for global markets.
📈Key Achievements
- Fostered fast-paced, high-ownership design culture
- Grew three designers into leadership roles
- Aligned design craft with business outcomes across global markets
Senior Product Designer
Led end-to-end product design for consumer and B2B experiences. Established design systems and research practices that scaled across multiple product teams.
📈Key Achievements
- Designed and launched mobile app with 4.8+ App Store rating
- Created design system adopted across 8+ product teams
- Established user research program and testing protocols