Description: Built on popular demand, the SpotHero Parking API was built to allow Partners to self-service and include the SpotHero parking experience into the apps and websites . While we had an internal API, we wanted our next step to focus strongly on improved technical specs, self-help tools, and educational content our world-class partners expect to see. This product entailed new branding, developer docs, a lightweight CMS, and a completely rebuilt API. Check out the live build.
In addition to building out the developer documentation, I actively help grow relationships with partners, build pitch decks, consult them on parking best practices, and design experiences for their user bases.
Process: Reacting to our baseline analytics and usage interviews for our V1 of the API, I formulated problem statements and dug into the the problems, expectations, and motivations each user persona had. Through multiple iterations and explorations, we landed on a self-service sub-domain with a simple navigation, detailed scenarios, and straight-forward documentation for both partner engineers and product managers. As a new external product, I created a new design system and brand while working with engineers and partners to better understand what features and technical specs would help them achieve their goals, and collaborated with our team to organize a V2 and V3 timeline for the API.
Success was measured based on “Leads Generated” and “Time to Partner Go-Live.” Ultimately, I ran 3 rounds of usability testing, iterating based on the findings, launched a responsive site, and effectively closed multiple partners within the first 12 months.
Involvement: Lead Product Designer. I conducted the initial discovery research, design, and content writing and architecture of the developer documentation for the responsive website. Additionally, I initially was the acting Product Manager and partnered with the engineering manager, VP of Strategy, and stakeholders to build out the product timeline and positioning.