Leadership Experience
A track record of building products, scaling teams, and driving business outcomes across consumer and B2B.
Business Lead
Founded and scaled a new business line from concept to $40M+ annualized gross order value. Full P&L ownership with responsibility for strategy, operations, product development, and team leadership.
Key Responsibilities & Achievements
- Identified market opportunity and built business case for executive approval
- Scaled from $0 to $40M+ annualized run rate in under 12 months
- Own full P&L including revenue, costs, and margin optimization
- Lead cross-functional team across product, engineering, operations, and partnerships
Head of User Experience / Sr. Manager of UX
Lead B2B and consumer product design strategy for 12 global squads, driving measurable business outcomes for 600M+ users. Direct report to CPO with full accountability for design org transformation.
Key Responsibilities & Achievements
- Restructured design org from in-house agency to embedded squads aligned to business OKRs
- Delivered +30% web conversion lift driving $1B+ in incremental annual GOV
- Established experimentation culture with 40+ A/B tests in year one
- Built and mentored team of 11+ designers and researchers
Director of Product Design
Directed UX for 10+ product teams, aligning design craft with business outcomes. Partnered with C-suite to define long-term product vision and drive global market expansion.
Key Responsibilities & Achievements
- Built and scaled design team through Series D growth phase
- Developed three designers into leadership roles
- Led product strategy for global market expansion
- Created high-ownership design culture that accelerated delivery 60%
Senior Product Designer
Led end-to-end product design for consumer and B2B experiences. Established design systems and research practices that scaled across multiple product teams.
Key Achievements
- Designed and launched mobile app with 4.8+ App Store rating
- Created design system adopted across 8+ product teams
- Established user research program and testing protocols