Business Impact

Case studies demonstrating measurable business outcomes through strategic product leadership.

Web Platform Growth Strategy

Led cross-functional transformation of the web platform into a growth engine. Established experimentation infrastructure, restructured the design organization, and delivered billion-dollar business impact.

The Challenge

Stagnant conversion, skepticism about design ROI, and heavy reliance on paid acquisition with limited retention strategies.

My Role

Head of User Experience, reporting to CPO

Business Results

+30% Conversion$1B+ Annual GOV40+ Experiments12 Squads Aligned

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0→1 Build

New Business Line Launch

Identified market opportunity and built business case. Scaled from concept to $40M+ annualized run rate with full P&L ownership.

$40M+ ARRP&L Ownership12-Month Scale

Org Design

Design Org Transformation

Restructured design organization from in-house agency to embedded squads. Built experimentation culture and established analytics infrastructure.

11+ Team Members3 Promoted to Lead60% Faster Delivery

Scale

Series D Growth Leadership

Led product design through hypergrowth phase at SpotHero. Built team, established processes, and drove global market expansion strategy.

10+ Product TeamsGlobal Expansion4.8★ App Rating

R&D

Innovation & R&D Leadership

Led in-house R&D squad delivering 3 new 0→1 products. Established innovation process from ideation through launch, while filing multiple patents for the business.

3 Products LaunchedAI-Driven ToolsPatent Pending

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